Lessons learned from PR codes

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Lessons learned from PR codes

Post by Admin on Tue Sep 29, 2015 7:15 pm

One simple question

One simple question that PR professionals should question themselves is: can the company and I fulfil what has been promised? That is especially true when bridging the idea to serve both the organisation as well as society, to create social capital. It also covers the main ethical issues with which professionals are confronted.

PR ethical codes

Even though ethical codes in public relations are strongly influenced by Grunig's excellence theory, they can also serve as a blueprint for a PR Oath – at least some aspects regarding integrity, social and organisational responsibility as well as accuracy and trustworthiness.


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